Driving my Chrysler PT Cruiser,
it is not uncommon for me to pass another PT Cruiser going the other way and
for the two of us drivers to wave to each other or nod with a smile. A silent
high five; one PT Cruiser fan to another!
Obviously, I do not have a
similar unspoken ritual going on when I am driving my other car, a Nissan
Pulsar.
So, why the difference?
A few facts first: The PT (personal
transport) Cruiser is a retro-styled compact car that was launched in 2000 by
Chrysler. After 1.35 million cars sold worldwide, production of the Cruiser
ended in 2010. While the 5-door hatchback was the original launch, a 2-door
convertible was also launched in 2005.
Designed by Bryan Nesbitt (who
was later behind the Chevrolet HHR), the car was manufactured primarily at the Toluca
Assembly plant in Mexico.
The iconic design of the PT
Cruiser is part of the rich heritage of unashamedly retro-styled cars like the
Volkswagen Beetle and Mini Cooper. The Cruiser is specifically a modern day
tribute to the bold hot rods of the American gangster era.
Some cars are personal statements
of power and wealth. Some are meant to underline sophistication and class. And
some others are just meant to put a smile on your face. The Cruiser does just that.
Yes, the turning radius of the
Cruiser is clearly an issue and the acceleration is not something to write home
about. But the individualistic, vintage look of the car made it something to
aspire for (and not many compact cars are designed with that objective in mind).
Affordable and contemporary, yet surrounded by an almost “collectable” aura,
the Cruiser became a runaway hit when launched, spawning a number of fan clubs
in many parts of the world (click here for the Australian PT Cruiser Community website).
The first time I saw a picture of
the Cruiser in a newspaper article around the time of its launch, I said to
myself that I would someday own that vehicle. And years later when I did join
the PT Cruiser family, it was a quiet thrill to feel a sense of indulgence
without having to actually break the bank for it. It was not so much the fact
that the Cruiser looks like no other car on the road. And it certainly had
nothing to do with fuel efficiency or on-road performance (my Nissan Pulsar
does a much better job at that). It was just the visceral feeling of driving a
vehicle of amazing design that was clearly comfortable in its own vintage skin.
Perhaps, a psychologist will have
a field day analysing the hidden triggers that make one a PT Cruiser fan or
critic. It can be polarising. But, the one thing the car does not do is sit on
the fence. By exuding an unmistakable vintage vibe, the Cruiser is either loved
unconditionally or treated with derision by some. In the end, what it does is
challenge our conventional pathways to establishing taste.
Quite often, we feel a need to
follow every change in fashion to the point that we inevitably reach a boring
sameness in our tastes. It is often a subconscious and powerful process of
“mainstreaming”. But every once in a while, something comes along that is
unafraid to look and feel as if from another age. And as old and naive as that
age may have been, it refreshes our perspective today. A smart and simple way
of turning the seemingly ‘uncool’ into something really cool!
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